A good logo design is absolutely worth a thousand words. It is among the most conspicuous element of your brand identity. It allows you to create an expeditious and instinctive connection with your target audience. Logos and branding can have an overwhelming ascendancy on decision-making according to a rigorous study done by Psychological Science. When designed exotically, it can take your brand identity to a point where you can articulately convey your brand’s message to your prospective customers at every business touchpoint.
Interestingly, the first thing that ignites your customers is the business logo as it is an overriding visual representation of your brand identity. It needs to be exemplary enough that it leaves a remarkable impression on your target audience. Some top businesses are victoriously able to build a logo design that smoothly reverberates with the identity of their brand. A logo is not the only facet that consumers take into rumination when planning to shop instead it serves to be an alluring invitation that empowers customers to dive deeper into what company is offering. Its visual astounding image can fascinate customers while causing them to be inquisitive about company’s brand. Here I am sharing some startling ideas that can help you create enthralling logo designs.
1. Know How To Outperform Competitors
You must not underestimate the incredible power of research when it comes to designing a logo as it allows you to explore your target market and know what is currently prevailing in the market and which elements are the source of inspiration and which is simply putting off your customers. While, looking at other businesses logo designs, contemplate about what makes them unique from you and identify potential gaps that you can accentuate in your logo design.
You need to make certain that you build an identity that surpasses your competitors. You need to opt for a design that is unorthodox to stand out in the industry. You can adopt modern, funny, bold or any other aspect that subtly fits with your brand proposition. The ultimate key is to think differently.
2. Elucidate Your Brand Personality
It is undoubtedly true that your end goal is precisely communicating your brand personality from your logo, which can be accomplished through comprehending what your brand core personality is. You need to have a clear idea about of what makes you peculiar from others and what is the core essence of your brand. With profound knowledge about your brand, you can deftly choose a logo design that harmonizes with your brand.
To get insights into your brand personality, you need to gather answers to the following questions: What is the mission of initiating this brand? What beliefs and values we have planned to live by? Which attributes set us apart from the fierce competition? What unique are we offering that makes us noteworthy? Once you are well aware of the answers to these questions then you can easily manifest those answers into a remarkable logo design.
3. Be Unique
Your logo design should be eccentric while acknowledging the fact that it should not remind people of any other brand or business in the industry. The goal is to create a logo design that gives you an edge over your competitors and for that, you need to make sure, that your logo should be designed on an entirely new concept that does not exist before.
Consequently, the concept must be irresistible to the audience as they seen that idea never before. Many brands have found it quite difficult to build their brand identity in the absence of an enchanting logo. Your ultimate goal is to have a business logo that can leave a “wow” impression on the consumers so that whenever they come across your logo they instantly remember your entire business.
4. Pay Heed to Color You Select
Selection of color while designing your logo plays an increasingly crucial role as it draws special attention to business core strengths and signifies its values. The color you choose for your logo can help you attract target customers, therefore, it must be selected after careful consideration of the preferences of your target audience. You must have heard about color psychology, which declares that colors have an indispensable effect on our emotions and behaviors, which somehow affect our buying decisions.
The idea is to think what sort of message you covet to convey in your business once you know what you want to deliver then it is easy to translate into brand personality. Compellingly, the first two things that the brain observes when it gets in contact with anything are its shape and color. In addition, different colors are filled with deep emotions that lure different people. Therefore, you should pay meticulous attention to the color you choose that must exhibit brands personality. For Instance, red gives a feeling of passion, power, danger and intense excitement.
5. Communicate Effectively With Your Designer
The implementation of this point is extremely important if you want your logo design to be perfect. If you are planning to hire a designer to make a logo for you then it is important that you precisely brief your specifications to your designer. With a clear brief, your designer finds it easy to comprehend your requirements and turn it into a viable logo design that outshines.
The ideas discussed above are just a start and you can dig into the web to explore ideas. It is not an easy job and requires a lot of research work before you get a successful logo design. Let us know in comments if you need any help with your logo design.